Firstly I must address how this takes the trophy for the most unnecessarily wordiest product name in the history of makeup launches. Congratulations Sunday Riley Effortless Breathable Tinted Primer. This has been on my shopping list for the longest of times. I’m not even sure what pushed me over the edge to purchase it in the end – perhaps I was just feeling super spendy that day? Well, whatever the cause I’m bloomin’ glad I did cause it’s really rather lovely. It’s billed as an oil-free and oxygen-rich, skincare pumped, sheer tint of colour that can be used alone or as a base for makeup and I can’t really argue with that. It does exactly what it says on the tin, depositing a light wash of coverage (FYI it comes in three shades, I’m Light) that mimics the texture of skin and operates in the realms of a tinted moisturiser, while providing a ready to go base for foundation if required. I find it to work particularly well as a bit of a lube-like primer on dry skin days (lube – that’s a word I never thought I’d use on here). The results are so subtle that even I struggled to see the difference until I paired a before and after photo side by side, but that’s the point. This stuff is seamless. Personally I like it most on its on, paired with a touch of concealer under the eyes; it stifles my redness, blurs away blemishes and gives a healthy dose of colour to my complexion.
The only downer, is the £38 that must be shelled out in order to purchase it from Cult Beauty; but, when you look at it as a multi-tasking primer/tinted moisturiser hybrid it’s not too bad, right? There you go, there’s your justification right there.
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