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Hi, I'm Anna.

U.K-based online content creator and author of the organisation manual ‘An Edited Life’.

'The Wardrobe Edit' on Substack

A place for minimal style lovers, this twice a week Substack newsletter is your place for alllll the style inspo direct to your inbox. Your one-stop-shop, whether you're looking for new ways to wear your old favourites, or want someone to do the scrolling for you. Allow me?

'The Packing Edit' - Available Now

Find everything you need to organise, sort and plan your holiday wardrobe in this 14-page PDF download. From the travel essentials that I’ve used for years, to the best packing guides around (one for short trips and one for long-haul holidays) – this guide will make your next packing session a breeze. I’ve thrown in a 10-piece capsule wardrobe for you to riff off and my top hot weather investment buys too. You are SORTED.

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Shu Uemura S Curler

When the undisputed queens of the eyelash curlers, Shu Uemura, reinvent the concept you know it’s time to listen up. They pretty much rule the roost in the crimp and curl world and in my makeup drawers it’s a constant I reach for daily. So what’s new? Well they reckon they’ve created a curler for all – the S Curler – whatever your eye shape this tool will apparently get to business. They’ve said goodbye to the traditional ‘sidebars’ that can sometimes restrict how many lashes get the curling treatment; the idea is that you can curl every single darn lash to whatever degree you fancy.

And yep, I can confirm that the premise works. It takes a while to master and a month down the line I still feel like it’s a move that I haven’t exactly got to grips with but I’m getting there. The thing I like most, and what the original tool lacks, is the ability to customise the end result. If I’m in the mood for more of a cat-eye flutter I’ll just crimp the outer corners and leave the inner lashes as they are. If I want the full wide-eyed effect then I’ll pump along the length of my lashline. The lack of sidebars also make it easy to get right down to the root of the lash. I keep bracing myself for the inevitable lid pinch, but it hasn’t happened. Yet.

The S Curler comes in at he same price as the original set-up, £20, and is available from Space NK. If you’ve always struggled with curlers or are a little sparse on the lash front, these may be a worthy investment. The next innovation in the beauty tool world? Those MAC Masterclass Brush Collection. How cool do they look?

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