Jemma Kidd ‘Light As Air’ Foundation Review

First up, the facts! This foundation retails at around the £20-25 mark, not as pricey as the superly high end foundations, but definitely an investment. A downer about this product is it’s availability – people love to swatch and test out foundations before they buy and that is not really something you can do with this. The best place to check stockists is the Jemma Kidd website, but with most being in London, it is best to do an online jobbie for people in the rest of the UK. I got mine from FeelUnique, however BeautyBay is the cheapest place to get it. In terms of packaging, the tube is practical but not stylish. As it is in a squeezey tube you do have total control over how much product is dispersed, although it does have the tendency to overflow!

The peeps at Jemma Kidd describe this foundation as being “highly blendable and lightweight in texture, with silicone coated pigments for a velvet feel and soft-focus finish, it also has balancing properties to keep the skin matte for a shine-free, even complexion and contains long-wear technology for all day staying power”. And as far as their claims go I have to agree! 

As with all my foundations, I apply it using the Sigma F80 Flat Top Kabuki brush, this blends the product in beautifully, quickly and leaves the finish looking flawless. This brush is an absolute bugger to clean, but I haven’t used any other brush for my foundation for over a year now! My skintype is normal/combination oily, generally it’s normal in the winter and slightly oiler in the summer and on my skin this foundation just leaves a very natural and skin-like finish. It has a nice coverage to it, in fact very good coverage – it gets rid of all the redness in my cheeks and means I just need a dab of concealer under my eyes. If I had to put it in a coverage category it would sit slap bang in the middle of ‘medium-full’. When I said on Twitter that I was thinking of getting it a few people did chime in about problems with longevity, and I have to say that this is the most long-lasting foundation I have ever used – even more so than Chanel Mat Lumiére – mind you though I have never used Estée Lauder Double Wear! Mat Lumiére sometimes gathered slightly around my eyebrows, but I don’t have any problems with Light As Air, and when I get home from a long day, my foundation is still looking pretty darn good 14 hours after I first put it on! Madness, some might say! If you want to see what it looks like on my skin you can have a wee look at my most recent FOTD’s 🙂 This foundation does contain an SPF 18, which can sometimes cause ‘ghost-face’ when using flash photograph, but I haven’t experienced any problems in that department yet. Perhaps another problem with this foundation is the poor colour range – 7 shades!! What the hell! Not great! I brought the shade 3 Light/Medium, although I will admit that this is probably more of a ‘summer colour’ for me if you get my drift 😉 In terms of a MAC comparison I would say its probably around a NC25-30ish, it is pretty yellow based. I will be purchasing shade 2 Light soon, so I can go back to my more natural winter colour! A quick note of the smell of the product – there is none!

So there you have it – a ravey rave! Surprise, surprise eh 😉 I was having a little think the other day and I reckon I could live the rest of my life with just 4 foundations – Jemma Kidd Light as Air as my everyday foundation, Giorgio Armani Luminous Silk (Shade 6) and Chanel Mat Lumiére (Shade 30) as my night time, evening foundation (I need options people) and the Liz Earle Sheer Skin Tint (Shade 2) as my summer time foundation! So, what do you think of the Jemma Kidd Light As Air? Given it a go, want to give it a go 😉

Much Love,
Vivianna x