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Goodbye Jemma Kidd Light As Air

So there has been some sad news in the beauty world people. It appears that Jemma Kidd’s makeup line is on it’s way out – *insert a chorus of boos*. Although there hasn’t been too much said about it – don’t shoot the messenger – I first saw it reported on this article on the Daily Mail (my not-so-secret guilty daily indulgence); Jemma herself hasn’t officially confirmed the news on her Twitter page, but she did tweet that, “Light As Air Foundation will be back, watch this space”. Oh I’m watching alright.

If I had a penny for every time I raved about their Light As Air Foundation, then I would be a very rich lady indeed. My most notable post was this one – I practically drew a halo around the top of the bottle – decent, long-lasting coverage that leaves a natural finish on the skin. Ah I love it. Luckily the fact that I have three bottles of the stuff hanging around and prefer more of a lighter coverage finish these days means I’m not going to start hyperventilating just yet. But in the wake of the recent news I have been testing out some new foundation formulas which I haven’t yet found to match the Light As Air spot on, but have come pretty darn close. Expect to see a video or post soon on these beauties.

It seems that all the usual stockists still have some hanging around, and if you can find the Light As Air in your shade – then firstly buy it, then secondly, give yourself a pat on the back. Another notable must-buy is the Dewy Glow All Over Radiance Cream in Ice Gold – glowy skin perfection. I’m all stocked up for the minute, but I’m crossing my fingers for a comeback – who’s with me on this one!?

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